One of the highlights of the London Olympic Games has been the excellence of the TV coverage.
If you failed to secure a ticket, then watching on television is a totally acceptable alternative. And that coverage has highlighted the magnificence of the venues – such as Lords, which hosted the archery – which have looked fantastic.
Well, Evergreens UK and it’s LazyLawn brand are proud of the part it has played in making it happen for the millions of viewers at home!
Evergreens UK has enjoyed a good Olympics. The company supplied the artificial grass laid throughout the Olympic terminal area at Heathrow Airport where visiting Olympic athletes will be bid farewell when they head for home after the closing ceremony.
But that was just the start. Evergreens UK have also been supplying the artificial grass for events like the archery at Lords. Lords, of course, is an iconic venue, the home of cricket.
And with a Test match on the horizon shortly after the Olympics, keeping the playing surface in good order while 128 archers, judges, officials and others trod the turf, the artificial alternative supplied by Evergreens UK has played a significant role.
They did likewise at the Lee Valley Centre that hosted the Olympic canoe tournament. And at Hampton Court Palace, which hosted the start and finish of the men’s and women’s Time Trials in the Road Cycling competition.
Obviously, enhancing the general look of of the venues was just one reason behind the decision to call for the expert help and top class (the Olympics expects only the best!) products of Evergreens UK.
And the awful British weather this summer was another factor behind calling on Evergreens UK to produce the goods. The bad weather had effected the look of these venues, and organisers needed them to look in pristine condition. The only way to guarantee that is by laying fake grass – whatever the weather, a synthetic surface always looks green and lush.
But to make the venues look so good on television, the production teams and engineers needed to make sure that the myriad of cables that go with putting on an outside broadcast as big as the Olympics were out of sight, to make sure that it did not spoil the enjoyment of viewers worldwide, not to say the spectators at the venues as well. And of course enhancing TV coverage is common ground for the UK’s biggest supplier of fake grass, supplying many top shows including Top Gear, Red or Black, DIY SOS and Big Brother.
An artificial lawn is able to make sure that happens. A product called Viva by LazyLawn was used on all projects, with an 18mm pile height, which is made of three colours to closely imitate natural grass. This mid-range product was a perfect choice for these prestigious events, because the product combines quality and value – which met all the criteria the organisers were after.
So an Olympic winning performance by Evergreens UK to enhance the overall look of the London 2012 Olympic Games.
Oh – and any grass that is made available by the contractors at the end of the event will be donated to charity or re-cycled locally!