Selfridges Bullring Launch

For their distinctive new Bullring store opening, Selfridges decided to roll out the blue carpet for over 200 VIP'S, from designers to celebrities. The event designers contracted Evergreens UK to supply and install 600 sqm of Meadow Turf Blue for the event which included corners, radius cuts and the unrolling of 500 sqm of artificial grass uphill. Evergreens had a 2 hour limit to complete the job working around builders and machinery. Starting at 4:30pm and finishing at 6:30 pm, all the artificial grass was fixed down using exterior double sided tape to prevent wind from lifting the surface and to comply with health and safety regulations. At 7pm the guests arrived and walked the 200m long "blue carpet" to the new Selfridges store. By 9pm the guests had left and Evergreens lifted all the artificial grass by the 9:30pm deadline.

For any event from weddings to shopping centre openings, Evergreens can help with all kinds of flooring solutions, including artificial grass to exhibition grade carpeting. There is also the option of inlay logos and branding into any flooring surface.