From the putting green to manicured club-house lawns, there's no separating grass from golf. So, it's hardly surprising that this year's National Golf Show is bringing artificial grass to the fore of every golf enthusiast's thoughts - whether they are professionals or part-timers.
Opening April 15-17 at the NEC Birmingham, the National Golf Show 2011 gives golf lovers the chance to practice their swing, pick up new clubs, have their photo taken with the Ryder Cup and mix with industry pros.
But it's not just golf clubs and caddies that will be stealing the limelight, as our artificial grass golfing products will be showcased alongside the exhibition's sporting displays.
And with experts predicting that soaring summer temperatures are likely to see hosepipe bans brought into effect - bad news for some golfers, as this can lead to the withering of natural golfing greens and a decline in surface quality - choosing to golf on artificial grass may be the best way to ensure you get to tee-off this summer.