From fast-paced footballing spectacles to gripping rugby clashes - it's safe to say sport-loving eyes have been firmly focused pitch-wards recently, especially following football's Carling Cup and rugby's Six Nations.
And while sports fans have been fixed on the sporting action, artificial grass pitches seem to be the talk of sporting pros.
The Rugby Football Union, Football Association and Football Foundation have talked openly about how they plan to care for their artificial grass pitches in order to secure world-class quality of play. And Wembley Stadium's officials said its artificial pitch was the best it's ever been ahead of the Carling Cup Final.
While England's rugby team's manager, Martin Johnson, has reportedly urged officials to approve the creation of a state-of-the-art training centre - complete with a 3G artificial pitch - that will help the English national side better train to meet its artificial pitch-using rivals, which include France and Wales.
Praising artificial grass as a durable turf ideal for rugby training at both school and professional levels, the Rugby Football Union also noted Britain now has more artificial grass pitches for rugby training than any other country in the world.
An RFU spokesman said: "For those clubs or schools, colleges and universities who have limited training space or large numbers of young people playing the game on poor natural turf conditions, artificial turf offers a real opportunity to provide a quality surface upon which to play the game."
And with clubs like Twickenham turning to Evergreens UK for logo-embossed mats and Bolton Wanderers FC requesting our grass products for pitch-sides and dug-outs as well, artificial grass is becoming a real fixture at Britain's leading sporting grounds.