Tags: funky lace black

Artificial grass has a wide variety of uses beyond gardens and play areas - it can also be a valuable display tool for eye-catching sales installations. And when it’s not being used for lawns, that means there’s no reason to limit the colour palette to natural greens.

Synthetic grass is currently being put to effective promotional use at Selfridges stores in London and Manchester. Evergreens UK installed a total of 200 square metres of Lace Black grass from their colourful Funky range to give a distinctive look to Selfridges on Duke Street, in London’s fashionable Mayfair area.

Selfridges’ new promotion comes the same week the chain was recognised as the world’s leading department store at the Intercontinental Group of Department Stories meeting in New York. The company has a long association with Evergreens UK, which also installed coloured artificial grass for the high-profile launch of the Selfridges store in Birmingham’s Bullring shopping centre in just two hours.

Evergreens UK’s Funky range of artificial grass is ideal for creating striking displays that make an instant impression, and can also be highly effective when combined with logo mats and event flooring.

Evergreens has recently added some brand new colours to the range, too - including a vibrant pink and a tangy orange - offering even more options for vibrant displays.

Pictures by Andrew Meredith ©2010